---
updatedAt: 2026-03-25T17:45:49.000Z
agentTools:
  projectIndex: https://docs.5x5coop.com/llms.txt
---

# Market Pulse Business

## Specifications

> Release:     January 2025
>
> Version:     1.0.0
>
> Size:           \~240G parquet
>
> Update Freq:     Daily delivery via a Requester Pays S3 bucket
>
> Usage:        This is a daily file of buyer intent, at a person-level attribution, containing B2B topic areas only.  The file contains 6-10 billion signals, normalized to a hem/upid/topic trio.  All records in the file were generated from activity the previous day.

## Market Pulse Business Schema

| Feature         | Description                                                                                                                                                                                                                          | Sample                                                              |
| --------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ | ------------------------------------------------------------------- |
| sha256\_lc\_hem | The most observed Sha256 lowercase Hashed EMail (HEM) for this person. Used for identity management and file matching.                                                                                                               | f660ab912ec121d1b1e9 28a0bb4bc61b15f5ad44 d5efdc4e1c92a25e99b8 e44a |
| up\_id          | The Universal Person ID is a unique identifier assigned to a person, linking all business and consumer information to a single individual. The up\_id, along with the company\_id, are primary keys throughout the co-op data files. | 5x5-b71be007e4cd1ec607bfaaf1c692eab2                                |
| topic           | This is the English-language topic for the Market Pulse Buyer Intent files. The topic will belong to one of two different taxonomies, Business or Consumer.                                                                          | Customer Intelligence                                               |