Universal Intent

Feature	Description	Sample
up_id	Improved person_id, linking all b2c and b2b data. Will eventually replace person_id	5x5-9871b1d8-f821- e603-eb8b-b98bb89c2dce
cc_id	Unique value for a company id tied to company identifier. This supercedes and replaces the prior company_id field in the IP2C file.	5x5-abce3ec5-6e77- b11e-1218-620af8003b99
page_url	The URL of the page viewed (the event).	https://exputer.com/guides/ best-ark-single-player-settings/
ip_address	IPv4 or IPv6 IP Address	10.2.20.8
zip	The zip code of the observed signal in the intent file	92101
Lat	The latitude is correlated to where the IP event occurred.	40.799999
Long	The longitude is correlated to where the IP event occurred.	-73.970001
Country	The country is correlated to where the IP event occurred.	USA
event_timestamp	The date by which the event was observed in our data flows. Dates are formatted in UNIX time.	1632421268