B2B Full Contact


Release: December 6, 2023

Version: 5.6.0


Update Freq: Monthly

Key Feature Trends

Data Schema, Counts, and Fill Rates

first_nameDescriptionCountsFill Rate
up_idUniversal Person ID. This is a unique identifier assigned to a person, linking all business and consumer information to a single individual. The up_id, along with the company_id, are primary keys throughout the co-op data files.135,184,997100%
first_nameFirst name of the person in this record.135,184,997100%
last_nameLast name of the person in this record.135,184,997100%
business_emailThe primary business email associated with this person.110,537,52182%
programmatic_business_emailsThis feature is an array of all common business email formats, built from the first_name, last_name, and company_domain fields in the B2B and UP files.121,250,31290%
personal_emailsThe primary personal email observed for this person record.69,619,89451%
job_titleThe current job title of the person in this record.127,293,88694%
seniority_levelSeniority derived from the job title using the Seniority Clustering / Department mapping model126,215,72393%
departmentDepartment of the job_title in this person's record.100,693,99074%
mobile_phoneMobile number uniquely associated with this person, regardless of business or personal association.36,875,72427%
direct_numberThe business phone number for this person.53,553,59040%
linkedin_urlThe LinkedIn URL for this person.102,257,77676%
personal_addressWhere this person lives.47,752,83635%
personal_address_2Where this person lives.4,984,9584%
personal_cityThe city in which this person resides.84,391,34862%
personal_stateThe upper-case standard abbreviation for the person's home state.94,886,48070%
personal_zipThe 5-digit US zip code for the person's home address.47,074,68635%
personal_zip4The 4-digit extension the person's home zip code.37,038,62227%
professional_addressWhere this person shows up to work - could be the same as personal, company or different depending on company structure.39,111,06029%
professional_address2Where this person shows up to work - could be the same as personal, company or different depending on company structure.8,188,0076%
professional_cityWhere this person shows up to work - could be the same as personal, company or different depending on company structure.39,793,42429%
professional_stateThe state occurring within the professional address.39,902,86730%
professional_zipThe 5-digit Zip Code occuring within the professional address.38,886,86729%
professional_zip4The 4-digit extension of the professional address zip code.18,647,60214%
company_nameCompany name associated with the person's job title.121,014,06290%
company_phoneGeneral phone number for the company.103,968,30377%
primary_industryThe primary industry for a company, as observed in multiple firmographic data sets.115,017,65085%
company_sicThe 4 digit Standard Industrial Classification (SIC) code(s) associated with the company. Link is to SIC classification taxonomy.106,588,63779%
company_naicsNorth American Industry Classification System, denoting the primary industry(s) the company is listed in. This field is a comma-separated array with up to 5 NAICS codes.90,042,16867%
company_addressThe physical address of the company headquarters.96,668,99772%
company_address_2The physical address of the company headquarters.2,923,1302%
company_cityThe city of the company headquarters.116,122,88786%
company_stateState code of company headquarters.115,778,85786%
company_zipZip of company headquarters.96,447,28971%
company_zip4Plus 4 of company ZIP.12,770,3319%
company_revenueRevenue range associated with the company. This is derived from the employee count and mapped in accordance with the mapping linked here.121,250,31290%
company_employee_countThe number of observed US enterprise employees of this company, fit within standard firmographic ranges, which are listed in this link.121,250,31290%
business_email_validation_statusThe validation status of the associated business email. The following values are allowed: 'valid' = the host email server does not return and 'invalid' response to an email sent to this email address. ; 'Valid-ESP' = the email validation flag was provided by an Email Service Provider (ESP); 'Valid-Digital'= the validation flag originated from cookie signal or digital tag.37,928,37528%
business_email_last_seenThe date (unix) by when an email was last seen as contributed via validation or other verifiable data. Null values mean that no data is available37,928,37528%
company_last_updatedThis is the Unix timestamp of the last update for the company_name field in the B2B and Universal Person files. This field records when the contact record was last confirmed at the company. Note: companies may have multiple 'company_last_updated' values, reflecting the last updates across different employees.74,353,65255%
job_title_last_updatedThe Unix timestamp of the last update for the job title.74,353,65255%
last_updatedThe date (unix) by when a value within the record was last updated.17,671,68813%
work_historyThis field is a JSON formatted work history, which when available, include data for: company name, position, duration, start_time, end_time, job_description, location, and social_url.60,331,11145%
education_historyThis field is a JSON formatted education history, which when available, include data for: degree, description, start_time, end_time, institution_name, and social_url.38,577,37129%
cc_idA persistent, unique ID, assigned to each company in the Co-Op Firmographic dataset. The cc_id, along with the up_id, are used as key linkage across the co-op data sets.121,250,31290%

What’s Next

For additional information, please see the release notes linked below.