Release: April 23, 2024

Version: 1.30

Size: 1.1 T (.csv), 1.6 T (parquet)

Update Freq: Monthly

Key Feature Trends

Data Schema, Counts, and Fill Rates

FeatureDescriptionCountsFill Rate
maidMobile Ad ID that can be used to resolve identity and in-market traffic. MAIDs come in 2 flavors; Apple and Android. Apple IDs (IDFA) specifically attributed to iOS are formatted as all UPPERCASE, while Android (aaid) and other IDs are formatted as lowercase.34,964,883,855100%
ip_addressIPv4 or IPv6 IP Address.34,964,883,855100%
maid_platformThe OS platform associated with the MAID based on the structure of the MAID itself. Values are: 'android', 'ios'.34,946,485,597100%
last_seenThe most recent observed date of this MAID, formatted in UNIX time.33,040,454,29594%

What’s Next

For additional information, please see the release notes linked below.