B2C Person

Specifications

Release: October 7, 2024

Version: 2.11.0

Size: 19.7 G (.csv), 23.1 G (parquet)

Update Freq: Monthly

Data Schema, Counts, and Fill Rates

FeatureDescriptionCountsFill Rate
up_idUniversal Person ID. This is a unique identifier assigned to a person, linking all business and consumer information to a single individual. The up_id, along with the company_id, are primary keys throughout the co-op data files.222,156,481100%
first_nameFirst name of the person in this record.222,156,481100%
last_nameLast name of the person in this record.222,156,481100%
personal_emailsThe primary personal email observed for this person record.169,099,42176%
additional_personal_emailsAny additional personal emails associated with this person, excluding any emails previously reported as invalid. Stored as a comma-separated array.61,874,23328%
personal_addressWhere this person lives.197,910,29289%
personal_address_2Where this person lives.23,391,31711%
personal_cityThe city in which this person resides.221,168,355100%
personal_stateThe upper-case standard abbreviation for the person's home state. This field will contain 50 US states + Washington D.C. Please see professional_state and company_state for other state data.221,809,657100%
personal_zipThe 5-digit US zip code for the person's home address.205,442,16492%
personal_zip4The 4-digit extension the person's home zip code.116,675,96253%
latitudeThe latitude associated with the person's personal address.00%
longitudeThe longitude associated with the person's personal address.00%
mobile_phoneMobile number uniquely associated with this person, regardless of business or personal association.135,532,41761%
personal_phoneThe non-mobile, non business related telephone number for this person.99,855,39745%
dpv_codeThe Delivery Point Confirmation Code is the primary method used by the USPS to indicate whether an address was considered deliverable or undeliverable. Y=confirmed for primary and secondary numbers, D=confirmed for primary number only, secondary number missing, S=confirmed for primary number only, secondary number present but unconfirmed, N=both primary and secondary numbers failed to confirm, Blank=no data.151,128,79168%
genderGender of the person (M/F/U).218,837,37199%
age_rangeThe age range this contact fits within. The ranges are industry standard demographic ordinal values, and can be found here. Null values indicate unknown.188,146,70585%
marriedIf the person is married, the value will be 'Y'. Blank values represent unknown.120,849,78754%
childrenIndicates if the person associated with this record has children. Values are 'Y', 'N', or NULL. Null values indicate unknown.93,898,24442%
income_rangeThe income of this person, mapped to industry standard demographic ranges. Link is to the mapping ranges. Null values indicate unknown.136,703,90362%
net_worthEstimate of a households total financial assets minus liabilities, reported within industry standard demographic ranges. Link is the range table. Null values indicate unknown.117,777,81653%
homeownerReports if the person in this record is a homeowner. Y and N are observed values, P represents that they are likely a homeowner, based on probabilistic modeling, and null values represent 'unknown'.133,171,95360%
personal_emails_validation_statusThe validation status of the associated personal email, 'Valid' indicates the email has been validated, a null value represents unknown.131,357,16159%
personal_emails_last_seenThe UNIX timestamp of the last validation observation of this personal email. via validation or other verifiable data. Null values indicate that no data is available.131,357,16159%

What’s Next

For additional information, please see the release notes linked below.