B2C Full Contact


Release: July 9, 2024

Version: 2.8.0

Size: 19.7 G (.csv), 23.1 G (parquet)

Update Freq: Monthly

Data Schema, Counts, and Fill Rates

FeatureDescriptionCountsFill Rate
up_idUniversal Person ID. This is a unique identifier assigned to a person, linking all business and consumer information to a single individual. The up_id, along with the company_id, are primary keys throughout the co-op data files.225,500,411100%
first_nameFirst name of the person in this record.225,500,411100%
last_nameLast name of the person in this record.225,500,411100%
personal_emailsThe primary personal email observed for this person record.182,859,98381%
additional_personal_emailsAny additional personal emails associated with this person, excluding any emails previously reported as invalid. Stored as a comma-separated array.78,379,91735%
personal_addressWhere this person lives.206,757,44392%
personal_address_2Where this person lives.23,493,93910%
personal_cityThe city in which this person resides.223,654,26999%
personal_stateThe upper-case standard abbreviation for the person's home state. This field will contain 50 US states + Washington D.C. Please see professional_state and company_state for other state data.225,069,129100%
personal_zipThe 5-digit US zip code for the person's home address.214,694,94895%
personal_zip4The 4-digit extension the person's home zip code.126,046,01256%
latitudeThe latitude associated with the person's personal address.00%
longitudeThe longitude associated with the person's personal address.00%
mobile_phoneMobile number uniquely associated with this person, regardless of business or personal association.136,311,80960%
personal_phoneThe non-mobile, non business related telephone number for this person.112,229,50950%
dpv_codeThe Delivery Point Confirmation Code is the primary method used by the USPS to indicate whether an address was considered deliverable or undeliverable. Y=confirmed for primary and secondary numbers, D=confirmed for primary number only, secondary number missing, S=confirmed for primary number only, secondary number present but unconfirmed, N=both primary and secondary numbers failed to confirm, Blank=no data.162,753,51472%
genderGender of the person (M/F/U).221,295,80398%
age_rangeThe age range this contact fits within. The ranges are industry standard demographic ordinal values, and can be found here. Null values indicate unknown.187,559,12683%
marriedIf the person is married, the value will be 'Y'. Blank values represent unknown.115,623,07651%
childrenIndicates if the person associated with this record has children. Values are 'Y', 'N', or NULL. Null values indicate unknown.91,729,32741%
income_rangeThe income of this person, mapped to industry standard demographic ranges. Link is to the mapping ranges. Null values indicate unknown.139,140,83462%
net_worthEstimate of a households total financial assets minus liabilities, reported within industry standard demographic ranges. Link is the range table. Null values indicate unknown.116,282,19252%
homeownerReports if the person in this record is a homeowner. Null values represent 'unknown'.131,733,55158%
personal_emails_validation_statusThe validation status of the associated personal email, 'Valid' indicates the email has been validated, a null value represents unknown.140,580,55662%
personal_emails_last_seenThe UNIX timestamp of the last validation observation of this personal email. via validation or other verifiable data. Null values indicate that no data is available.140,580,55662%

What’s Next

For additional information, please see the release notes linked below.