Consumer Person

Specifications

Release: July 9, 2025

Version: 2.20.0

Size: 10.5 G (.csv), 11.8 G (parquet)

Update Freq: Monthly

Data Schema, Counts, and Fill Rates

Feature	Description	Counts	Fill Rate
up_id	Universal Person ID. This is a unique identifier assigned to a person, linking all business and consumer information to a single individual. The up_id, along with the company_id, are primary keys throughout the co-op data files.	220,213,878	100%
first_name	First name of the person in this record.	220,213,878	100%
last_name	Last name of the person in this record.	220,213,878	100%
personal_emails	The primary personal email observed for this person record.	188,590,685	86%
additional_personal_emails	Any additional personal emails associated with this person, excluding any emails previously reported as invalid. Stored as a comma-separated array.	33,475,079	15%
personal_address	Where this person lives.	211,477,793	96%
personal_address_2	Where this person lives.	42,212,668	19%
personal_city	The city in which this person resides.	220,174,121	99%
personal_state	The upper-case standard abbreviation for the person's home state. This field will contain 50 US states + Washington D.C. Please see professional_state and company_state for other state data.	216,282,910	98%
personal_zip	The 5-digit US zip code for the person's home address.	217,303,829	99%
personal_zip4	The 4-digit extension the person's home zip code.	68,241,407	31%
latitude	The latitude associated with the person's personal address.	201,914,317	92%
longitude	The longitude associated with the person's personal address.	201,914,317	92%
mobile_phone	Mobile number uniquely associated with this person, regardless of business or personal association.	152,684,341	69%
personal_phone	This is a non-mobile business or personal number for the contact.	99,750,829	45%
dpv_code	The Delivery Point Confirmation Code is the primary method used by the USPS to indicate whether an address was considered deliverable or undeliverable. Y=confirmed for primary and secondary numbers, D=confirmed for primary number only, secondary number missing, S=confirmed for primary number only, secondary number present but unconfirmed, N=both primary and secondary numbers failed to confirm, Blank=no data.	161,464,533	73%
gender	Gender of the person (M/F/U).	218,910,771	99%
age_range	The age range this contact fits within. The ranges are industry standard demographic ordinal values, and can be found here. Null values indicate unknown.	195,094,944	89%
married	If the person is married, the value will be 'Y'. Blank values represent unknown.	148,645,632	68%
children	Indicates if the person associated with this record has children. Values are 'Y', 'N', or NULL. Null values indicate unknown.	112,069,762	51%
income_range	The income of this person, mapped to industry standard demographic ranges. Link is to the mapping ranges. Null values indicate unknown.	136,057,231	62%
net_worth	Estimate of a households total financial assets minus liabilities, reported within industry standard demographic ranges. Link is the range table. Null values indicate unknown.	143,402,669	65%
homeowner	Reports if the person in this record is a homeowner. Y and N are observed values, P represents that they are likely a homeowner, based on probabilistic modeling, and null values represent 'unknown'.	152,902,220	69%
personal_emails_validation_status	The validation status of the associated personal email, 'Valid' indicates the email has been validated, a null value represents unknown.	119,809,351	54%
personal_emails_last_seen	The UNIX timestamp of the last validation observation of this personal email. via validation or other verifiable data. Null values indicate that no data is available.	119,809,351	54%