MAID-HEM
Last Updated November 22, 2023, v2.25.0
Key Feature Trends

Data Schema, Counts, and Fill Rates
Feature | Description | Counts |
---|---|---|
maid | Mobile Ad ID that can be used to resolve identity and in-market traffic. MAIDs come in 2 flavors; Apple and Android. Apple IDs (IDFA) specifically attributed to iOS are formatted as all UPPERCASE, while Android (aaid) and other IDs are formatted as lowercase. | 15,082,921,932 |
maid_last_seen | The date by which a MAID was last seen in our data flows. This date should be updated to the latest date when processing any incoming dataset. Dates should be formatted in Epoch time. | 15,055,866,632 |
sha256_lc_hem | The most observed Sha256 lowercase Hashed EMail (HEM) for this person. Used for identity management and file matching. | 11,969,968,072 |
md5_lc_hem | md5 lowercase HEM (Hashed EMail) for the purpose of matching and identity management. | 14,093,028,475 |
sha1_lc_hem | The most observed Sha1 lowercase Hashed EMail (HEM) for this person. Used for identity management and file matching. | 11,155,076,555 |
maid_platform | The OS platform associated with the MAID based on the structure of the MAID itself. Values are: 'android', 'ios'. | 15,081,988,537 |
Updated 15 days ago
What’s Next
For additional information, please see the release notes linked below.