|maid||Mobile Ad ID that can be used to resolve identity and in-market traffic. MAIDs come in 2 flavors; Apple and Android. Apple IDs (IDFA) specifically attributed to iOS are formatted as all UPPERCASE, while Android (aaid) and other IDs are formatted as lowercase.||15,082,921,932|
|maid_last_seen||The date by which a MAID was last seen in our data flows. This date should be updated to the latest date when processing any incoming dataset. Dates should be formatted in Epoch time.||15,055,866,632|
|sha256_lc_hem||The most observed Sha256 lowercase Hashed EMail (HEM) for this person. Used for identity management and file matching.||11,969,968,072|
|md5_lc_hem||md5 lowercase HEM (Hashed EMail) for the purpose of matching and identity management.||14,093,028,475|
|sha1_lc_hem||The most observed Sha1 lowercase Hashed EMail (HEM) for this person. Used for identity management and file matching.||11,155,076,555|
|maid_platform||The OS platform associated with the MAID based on the structure of the MAID itself. Values are: 'android', 'ios'.||15,081,988,537|
Updated 15 days ago
For additional information, please see the release notes linked below.