MAID-HEM
Specifications
Release: November 20, 2024
Version: 2.37.0
Size: 2.2 T (.csv), 3.6 T (parquet)
Update Freq: Monthly
Key Feature Trends
Data Schema, Counts, and Fill Rates
Feature | Description | Counts | Fill Rate |
---|---|---|---|
maid | Mobile Ad ID that can be used to resolve identity and in-market traffic. MAIDs come in 2 flavors; Apple and Android. Apple IDs (IDFA) specifically attributed to iOS are formatted as all UPPERCASE, while Android (aaid) and other IDs are formatted as lowercase. | 37,562,786,681 | 100% |
maid_hem_last_seen | The date by which the MAID/HEM pair was last seen in our data flows. This date should be updated to the latest date when processing any incoming dataset. Dates should be formatted in Epoch time. | 37,562,786,681 | 100% |
sha256_lc_hem | The most observed Sha256 lowercase Hashed EMail (HEM) for this person. Used for identity management and file matching. | 30,133,889,978 | 80% |
md5_lc_hem | md5 lowercase HEM (Hashed EMail) for the purpose of matching and identity management. | 36,440,229,404 | 97% |
sha1_lc_hem | The most observed Sha1 lowercase Hashed EMail (HEM) for this person. Used for identity management and file matching. | 29,148,513,607 | 78% |
maid_platform | The OS platform associated with the MAID based on the structure of the MAID itself. Values are: 'android', 'ios'. | 37,562,786,681 | 100% |
Updated 20 days ago
What’s Next
For additional information, please see the release notes linked below.