Device Matrix 360
SpecificationsRelease: December 10, 2024
Version: 1.8.0
Size: 20.3 G (.csv)
Update Freq: Monthly
Data Schema, Counts, and Fill Rates
| Feature | Description | Count | Fill Rate |
|---|---|---|---|
| up_id | Universal Person ID. This is a unique identifier assigned to a person, linking all business and consumer information to a single individual. The up_id, along with the company_id, are primary keys throughout the co-op data files. | 188,462,798 | 100% |
| bito_ids | An array of associated Beeswax User IDs. The array is ordered by recency, with the first bito_id listed being the most recent, and is limited to the 10 most recent observed values. | 58,646,141 | 31% |
| maids | An array of Mobile Ad IDs that can be used to resolve identity and in-market traffic. MAIDs come in 2 flavors; Apple and Android. Apple IDs (IDFA) specifically attributed to iOS are formatted as all UPPERCASE, while Android (aaid) and other IDs are formatted as lowercase. The array is ordered by recency, with the first MAID listed being the most recent, and is limited to the 10 most recent observed values. | 153,590,292 | 81% |
| ip_addresses | An array of observed IP Addresses associated with this UP_ID. The array is ordered by recency, with the first IP_ADDRESS listed being the most recent, and limited to the 10 most recent observed values. | 72,584,901 | 39% |
Updated 10 days ago