Device360

Specifications

Release: October 7, 2024

Version: 1.5.0

Size: 20.3 G (.csv)

Update Freq: Monthly

Data Schema, Counts, and Fill Rates

Feature	Description	Count	Fill Rate
up_id	Universal Person ID. This is a unique identifier assigned to a person, linking all business and consumer information to a single individual. The up_id, along with the company_id, are primary keys throughout the co-op data files.	143,257,297	100%
bito_ids	An array of associated Beeswax User IDs. The array is ordered by recency, with the first bito_id listed being the most recent, and is limited to the 10 most recent observed values.	48,837,483	34%
maids	An array of Mobile Ad IDs that can be used to resolve identity and in-market traffic. MAIDs come in 2 flavors; Apple and Android. Apple IDs (IDFA) specifically attributed to iOS are formatted as all UPPERCASE, while Android (aaid) and other IDs are formatted as lowercase. The array is ordered by recency, with the first MAID listed being the most recent, and is limited to the 10 most recent observed values.	143,257,297	100%
ip_addresses	An array of observed IP Addresses associated with this UP_ID. The array is ordered by recency, with the first IP_ADDRESS listed being the most recent, and limited to the 10 most recent observed values.	59,302,471	41%