Market Pulse Business
Specifications
Release: January 2025
Version: 1.0.0
Size: ~25G parquet
Update Freq: Daily
Usage: This is a daily file of buyer intent, at a person-level attribution, containing B2B topic areas only. The file contains 6-10 billion signals, normalized to a hem/upid/topic trio. All records in the file were generated from activity the previous day.
Market Pulse Business Schema
| Feature | Description | Sample |
|---|---|---|
| sha256_lc_hem | The most observed Sha256 lowercase Hashed EMail (HEM) for this person. Used for identity management and file matching. | f660ab912ec121d1b1e9 28a0bb4bc61b15f5ad44 d5efdc4e1c92a25e99b8 e44a |
| id | This field is identical to the UP_ID field, and is only used within the Market Pulse intent files. The Universal Person ID is a unique identifier assigned to a person, linking all business and consumer information to a single individual. The up_id, along with the company_id, are primary keys throughout the co-op data files. | 5x5-b71be007e4cd1ec607bfaaf1c692eab2 |
| topic | This is the English-language topic for the Market Pulse Buyer Intent files. The topic will belong to one of two different taxonomies, Business or Consumer. | Customer Intelligence |
Updated 7 days ago