Market Pulse Business
Specifications
Release: Oct 2023
Version: 1.0.0
Size: ~25G parquet
Update Freq: Daily
Usage: This is a daily file of buyer intent, at a person-level attribution, containing B2B topic areas only. The file contains 6-10 billion signals, normalized to a hem/topic pair. All records in the file were generated from activity the previous day.
Market Pulse Business Schema
| Feature | Description | Sample |
|---|---|---|
| up_id | This is the universal person identifier, up_id. | 5x5-7261f2df14aa7a153013de44d9ce3b53 |
| sha256_lc_hem | The most observed Sha256 lowercase Hashed EMail (HEM) for this person. Used for identity management and file matching. | e81696563daa221a 9972c59d0a7b3728d 81b2c3b5f95cfaa2 c425426a50a48e4 |
| topic_id | This is a persistent alpha numeric id, unique to each topic. | 34808 |
| topic_name | The english-language topic. | Retargeting Software |
Updated 29 days ago