Behavioral Intelligence
Updated Daily, v1.0.0
Specifications
Release: Sep 1, 2023
Version: 1.0.0
Size: >500G parquet
Update Freq: Daily
Usage: This is a daily file of raw buyer intent, with buyer intent, with both B2B and B2C topic areas. The file contains 2-3 billion daily raw signals from publisher network tag fires and bidstream data. All records in the file have a hashed email and visited URL. UP_ID linkage is included, and bidstream data will have a IAB content category defined, as well.
Schema
| Feature | Description | Sample |
|---|---|---|
| up_id | Universal Person ID. This is a unique identifier assigned to a person, linking all business and consumer information to a single individual. The up_id, along with the company_id, are primary keys throughout the co-op data files. | 5x5-9871b1d8-f821- e603-eb8b-b98bb89c2dce |
| sha256_lc_hem | The most observed Sha256 lowercase Hashed EMail (HEM) for this person. Used for identity management and file matching. | f660ab912ec121d1b1e9 28a0bb4bc61b15f5ad44 d5efdc4e1c92a25e99b8 e44a |
| page_url | The URL of the page viewed (the event). | https://exputer.com/guides/ best-ark-single-player-settings/ |
| category | An array of the IAB content categories associated with the page_url, separated by a comma. Link is to the IAB content taxonomy. | IAB8,IAB8_8,IAB9 |
| ip_address | IPv4 or IPv6 IP Address. | 10.2.20.8 |
| zip | The 5-digit zip code of the observed signal within the intent file. | 92101 |
| lat | The latitude associated with the person's personal address. | 41.29 |
| long | The longitude associated with the person's personal address. | -73.49 |
| country | The ISO Alpha-3 country code of the observed intent signal. | USA |
| event_time_utc | The UTC timestamp of the observed event. | 45537.59103 |
Updated 3 months ago