International MAID-HEM

Specifications

Release: April 21, 2026

Version: 0.1.0

Update Freq: Monthly

Feature	Description	Counts	Fill Rate
maid_lc	Mobile Ad ID that can be used to resolve identity and in-market traffic. MAIDs come in 2 flavors; Apple and Android. Apple IDs (IDFA) specifically attributed to iOS are formatted as all UPPERCASE, while Android (aaid) and other IDs are formatted as lowercase. maid_lc are the lowercase-only MAIDs.	377,281,966	100%
maid_last_seen	The date by which a MAID was last seen in our data flows. This date should be updated to the latest date when processing any incoming dataset. Dates should be formatted in Epoch time.	377,281,966	100%
sha256_lc_hem	The most observed Sha25 lowercase Hashed Email (HEM) for this person. Used for identity management and file matching.	377,281,966	100%
md5_lc_hem	md5 lowercase HEM (Hashed Email) for the purpose of matching and identity management.	377,281,966	100%
sha1_lc_hem	The most observed Sha1 lowercase Hashed Email (HEM) for this person. Used for identity management and file matching.	377,281,966	100%
MAID_platform	The OS platform associated with the MAID based on the structure of the MAID itself. Values are: 'android', 'ios'.	377,281,966	100%
country_code	The ISO-3166 Alpha 2 Code of the country associated with the observation	377,281,966	100%